Oscar Ma (he/him)
Multidisciplinary Problem Solver & Storyteller
© All rights reserved, 2025.

Hi, I am a Brooklyn based multidisciplinary creative, focusing on narrative driven experience design. I wear many hats, both literally and figuratively. I approach complex problems and creative opportunities strategically while utilizing my diverse creative background which include interactive experiences, exhibition design, product design, web, linear media, advertising, + more. The magic lies in the details, and many opportunities hide in the unconsidered moments. I challenge myself and fellow collaborators to interrogate behaviors and systems we take for granted, to create truly impactful work. I am currently creating worlds and experiences for brands, as a Creative Director at Wasserman.
Experience:

Wasserman
Potion
G&A (Contract)
Kingsland (Contract)
School of Visual Arts (Professor)
Technology Humans and Taste
Local Projects
Arnold Worldwide
Momentum Worldwide
Get In touch:

Email
Linkedin
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Currently:

Listening to
Watching
Playing
Target x Kate Spade NY
Target

To introduce the new Target x Kate Spade NY limited-time collection, we created a joyful art installation in Grand Central Station, and transformed a meatpacking district venue into a unique interpretation of New York City for a private launch party as well as a public pop-up shop. The project development was a 8 month journey and massive collaboration both internally and externally with the Target and Kate Spade NY teams.
Role:
Creative Director

Created at Wasserman in collaboration with Ashleigh Cromwell, Christina Consenza, Danielle Kirchner, Ellie Grehan, Eunhae Kang, Jake Friedman, Jared Wilson, Jasmine Vojtko, Jason Fisher, Jonathan Thompson, Joy Kim, Kahee Bae, Kat Markmann, Kay McClean, Kendall Edwards, Mackenzie Kruse, Maddie Burton, Maggie Cassidy, Riley Meek, Susannah Feiler, Zuzu Boisson.
Process:
The Team: