Target x Kate Spade NY Target Role: Creative Director
To introduce the new Target x Kate Spade NY limited-time collection, we created a joyful art installation in Grand Central Station, and transformed a meatpacking district venue into a unique interpretation of New York City for a private launch party as well as a public pop-up shop. The project development was a 8 month journey and massive collaboration both internally and externally with the Target and Kate Spade NY teams.
Process:
The Team:
Created at Wasserman in collaboration with Ashleigh Cromwell, Christina Consenza, Danielle Kirchner, Ellie Grehan, Eunhae Kang, Jake Friedman, Jared Wilson, Jasmine Vojtko, Jason Fisher, Jonathan Thompson, Joy Kim, Kahee Bae, Kat Markmann, Kay McClean, Kendall Edwards, Mackenzie Kruse, Maddie Burton, Maggie Cassidy, Riley Meek, Susannah Feiler, Zuzu Boisson.
