Essence Festival 2024
Target
Role: Creative Director

We brought the style vibes to Essence Festival 2024 with Target's Inner Circle. This multi-touchpoint activation was designed for empowerment and communal celebration. The guest experience begins outside the physical footprint to create an inviting and joyful sentiment. While people queue to enter, they have front row seats to the runway where they celebrate the unique beauty of our guests. This impactful moment comes full circle later when those guest become the ones celebrated as they strut down the runway and step into the spotlight.