Shaboozey and Henry Diltz Jack Daniel's Role: Creative Director & Director
Legacy meets contemporary innovator. Both Shaboozey and Henry Diltz are visionaries and trailblazers in their own right. Authentic and masters of their own craft — just like Jack Daniel's.
The stars aligned for this unique opportunity. Whispers turned to action, and the production came to life in 5 days. In a single shoot day, we captured various images and video content for promotional use.
Process:
Created at Wasserman in collaboration with Annie Jung, Amenawon Green, Ilene Camargo, Jasmine Tafoya, John Catapano, Kailey Dousias, Lisa Jenkins, Maggie Cassidy, Oliver Chapoy, Sophie Kot, Umara Vance, Zuly Beltre, and in partnership with Henry Diltz, Jordan Galvan, Paige Califano-Galvan.