Oscar Ma (he/him)
Multidisciplinary Problem Solver & Storyteller
Info
The Looking Glass
Community Wine and Spirits
Role: Design Director

A unique interactive retail installation that fully immerses people into a wine region and allows them to freely explore environments, connecting them to the worlds that their beloved products come from. The interactive is completely driven by user movement, voiding the need for any touchscreens or physical controllers, creating a truly immersive experience. It is built in Unity and powered by Google AI Blaze Pose tracking.
At the core of this interactive experience is the Wine Gradient. This innovative system translates wine science into a simple graphic menu for people to identify and discover wine. The horizontal axis shifts through the different colors of wine. The vertical axis is organized by weight. Since the weight of wine affects many of its qualities, this visual tool allows people to better explore wines based on similarity of characteristcs.
All environments for the Looking Glass are original photographs taken on-location and split into multiple layers to create parallax movement for an enhanced immersive exploration.
BTS:
Created at Potion Design in collaboration with Myles Bryan, Ziwei Ji, Kristine Lin, Alley Boatenreiter, Nikolai Soudek, Josh Knowles, Ritesh Lala, Jonathan Podwill, David Weitzenhoffer, Nicholas Knight, Will Farley, Ben Bohen, Kasia Rejzerewiscz.